Why This Book

Social PR Secrets by Lisa Buyer, a digital public relations evangelist with a laser sharp focus on SEO and social media, offers a few practical reasons and actionable ideas to apply Social PR success in this new media world including:
Reason #1
Gain inspirational doses of how brands can publish news
Reason #2
Learn actionable tips and how-tos on getting more publicity in mobile and social news streams
Reason #3
Uncover real-time resources, tools, platforms, and applications to distribute and amplify your brand’s news
Reason #4
Zero in on timing, frequency, and recipes to avoid Social PR disasters
Reason #5
Understand the new role organizations must take as brand journalists, content marketing publishers, visual news editors, and social PR community builders.
Reason #6
For public relations and marketing pros looking for insights on how to connect the social media dots, Social PR Secrets shares a framework designed to advance knowledge and power-up a brand’s publicity.

From the top down - CEOs, senior marketing pros, business owners, marketers, and agencies packaged insights to help identify and qualify current programs and access how social media and public relations can work together for a brand.

Contents

Social PR Evolution
Social PR Revolution
Today’s Media Relations
The New Press Release
Content Strategy
Editorial Calendar
Online Newsrooms
The Art and Science of Social Publishing Chapter
Managing A Community
Jump Into Any News Story
Distribution and Amplification
Mobile and Social PR Hook Up
The Rise of Visual Reporting
Scoring Influence
Measurement, Analytics, and Google
Avoiding a PR Disaster
Strategy for Tragedy
Optimizing for an Event
Social PR Collaboration #FTW
Social PR Wisdom

Testimonials and Review

PR used to be an egotistical exercise in pitching the media based on your (or your clients’) agenda. In an always-on world, the best approach to generating media attention and to reaching buyers directly is to create content they love to consume and are eager to share. Lisa Buyer shows you how.

– David Meerman Scott, bestselling author of The New Rules of Marketing and PR, now in over 25 languages from Bulgarian to Vietnamese.

Effective public relations execution continues to evolve, especially in the high tech software industry. Social PR Secrets, is packed full of actionable real world tactics that we were able to put to use in our company with immediate results. My team found the numerous nuggets of information in the book to be easy to read and act upon. It’s a must read for your PR or marketing team.

-Ron Antevy, President & CEO e-Builder, Inc. a SaaS company

Search Engine Optimization, influence marketing, and PR are all converging and part the mix now; perfect timing for Social PR Secrets. Social in Public Relations needs to go from being a task assigned to the intern or newest employee fresh out of college - and central to the whole agency. No PR professional can afford to be without this knowledge.

-Ric Dragon, author of Social Marketology and CEO of DragonSearch

“Leading the way from traditional to ‘Social PR’, Lisa’s expertise and proven methods empower PR and marketing professionals to successfully leverage today’s social, digital landscape to promote the brand. A must-have reference!”

– Rebecca Murtagh, author, speaker & CEO

"An action oriented book by a PR wizard, Lisa delivers. Buy this book if you're looking for ideas you can use immediately to drive press for your clients."

– Nathan Latka, CEO and Co-Founder of Heyo

“With Social PR Secrets, Buyer has delivered a well-researched and insightful exploration of the latest social media and P.R. principles and techniques in a practical and enjoyable book that pushes the boundaries of the art and science of optimizing and socializing your business' news. A definite must-read that ought to be required reading for anyone serious about social media.” — Brett Tabke, founder and CEO of Pubcon, the premier optimization and new media conferences

"Want to impress the client? Buy this book. A quick, practical guide by a PR veteran on crafting campaigns that perform." Dennis Yu, Chief Executive Officer, BlitzMetrics

About the Author

Lisa Buyer is a speaker, journalist, and educator on the trending topic of public relations and how it is influenced by social media and search engine optimization. She is a graduate of the University of Florida College of Journalism with more than 20 years experience as a public relations agency owner . Lisa's experience blends the traditional fundamentals of public relations, corporate communications and branding with today's influence of digital media.

Social media and public relations {Social PR} are a powerful marketing match and potential good karma for a brand. Social PR and search engines redefine how we communicate, deliver news, receive news, find information, and make decisions—whether it is our next vacation, investment, computer, doctor, lawyer, or hair salon.

The public relations cycle is in a new era where company news is delivered outside of the traditional journalism ecosystem. Today’s company news is social, mobile, visual, and optimized to best reach target markets.

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