About the Author

Lisa Buyer is a speaker, journalist, and educator on the trending topic of public relations and how it is influenced by social media and search engine optimization. She is a graduate of the University of Florida College of Journalism with more than 20 years experience as a public relations agency owner . Lisa’s experience blends the traditional fundamentals of  public relations, corporate communications and  branding with today’s influence of digital media.

Social media and public relations {Social PR} are a powerful marketing match and potential good karma for a brand. Social PR and search engines redefine how we communicate, deliver news, receive news, find information, and make decisions—whether it is our next vacation, investment, computer, doctor, lawyer, or hair salon.

The public relations cycle is in a new era where company news is delivered outside of the traditional journalism ecosystem. Today’s company news is social, mobile, visual, and optimized to best reach target markets.